Yes, securing media coverage puts you on the map as an expert and gets you seen, noticed, and on the frontline but there are many wonderful benefits to securing PR for your brand that maybe you haven’t considered. It’s the very cool (and wiser) cousin to advertising that can drive seriously awesome results for your business.
Ready to discover what they are? Let’s dive in!
Yep, PR is also known as a third-party endorsement (it’s less sexy than the word PR, which is why you may not hear it too often, but it’s exactly why it is so fun, strategic, and powerful). The media gives third party endorsement, validation, and credibility, (read: tells the world you and your brand are excellent). A journalist will craft their own message, story, perceptions and then write a story in line with their audiences. The best thing about this? People believe and trust someone who has established credibility and they instantly become intrigued.
This my friends is why strategic PR is so damn important. The right message with the right credible source? Game-changing results for your brand!
Want to know one hell of an excellent SEO Strategy? PR! Online PR, interviews, articles, bylines (these are media articles written by you) and features are an excellent way to boost traffic to your website and to increase your website listing on Google. Why? Thanks to PR, you are now more searchable. Due to the reach and credibility from many media platforms, your name and keywords may even appear before your website does – which means your potential clients are reading awesome stories about you before finding your website. Isn’t that cool?
Insert Industry-Leader, Go-To Expert & Brand-Hero! Yep, positioning yourself (and your brand) in the media puts you on the map, it builds your brand, it connects you to your audience (and raving fans) and you become well-known, liked and the ultimate first-choice, which is what we all dream of, right? Being the go-to brand that our dream clients come to?
Brand positioning involves having a clear strategy, a considered and defined message and a stand-out approach. Say hello to dream clients, more revenue, awesome business opportunities, and maybe even an invitation to Oprah’s birthday (okay, I may be kidding about that one).
Imagine every-time your ideal client thought of ‘Business Coach’ they thought of you, you were always their first choice? That would be pretty awesome, wouldn’t it? PR makes that very possible (and no you don’t need a Rubix cube to get into the minds of your clients!) Through achieving media coverage you become ‘The Hottest Expert Right Now’, you become known, your clients and even competitors talk about you, stalk you, listen and connect with you. Cheers to that!
PR helps you manage your reputation and keep your fans raving. It ensures your messages are positive, your brand is associated with the right media (another reason why strategy is so important!) and that you’re trusted through the eyes of the public. Think of celebrities, business leaders, experts and influencers – they’re effective use of PR, considered messaging is one of the many reasons their brand remains positive and their business continues to grow.
There you have it friends 5 business goals PR could be helping you hit!
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