Martini Mondays was brought on board to help generate local media to promote the
Calm Mind Project’s free mindfulness festival, and ignite conversation around ‘The
World Happiness Problem’.
Our goal was to create a two week awareness campaign in the lead up to the festival,
held in Burleigh Heads, and spark interest in the dialogue surrounding World
Through reaching out to prominent local news outlets and sharing the Calm Mind
Project message, we booked a robust roster of features across publications including
The Urban List, ABC and the Gold Coast Bulletin in the lead-up to the festival.