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Martini Mondays was brought on board to help generate local media to promote the Calm Mind Project’s free mindfulness festival, and ignite conversation around ‘The World Happiness Problem’.

The Brief

Publicity Campaign

Our goal was to create a two week awareness campaign in the lead up to the festival, held in Burleigh Heads, and spark interest in the dialogue surrounding World Happiness.

The Strategy

Through reaching out to prominent local news outlets and sharing the Calm Mind Project message, we booked a robust roster of features across publications including The Urban List, ABC and the Gold Coast Bulletin in the lead-up to the festival.

The Result

Radio feature

ABC Gold Coast interview on the morning of the festival

Online feature

Urban List Gold Coast

Print feature

Gold Coast Bulletin

Print feature

Sun Community Paper

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Phone: 0411 747 095
 Email: info@martinimondays.com.au

Office: Level 1, 52 Prospect Street,
Fortitude Valley, QLD, 4006

@martinimondays

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