FloCryo approached Martini Mondays to help them build a PR campaign in the exciting
lead-up towards their official launch in Noosa, Australia.
Our aim was to build awareness and promote FloCryo, targeting the local market to
attracting customers prior to the launch. While Cryotherapy is a new health treatment
with many physical benefits, we saw an opportunity to really focus on the mental
benefits which hadn’t been communicated yet - something that we knew would
resonate with both customers and the media in an original way.
We invited media and personalities to experience the treatment so that they could
spread the word, along with creating our own content that showed why FloCryo is a
must have, on trend health treatment.
The goal was to position FloCryo as the leader in their space for the health-centric
locals of coastal Noosa.
By inviting local media to come and try one of FloCryo’s signature treatments, the
launch and was featured in a number of local publications including the ever trendy
The Urban List as well as Noosa News newspaper - with reviews on the benefits of the
treatment to back up the hype of Noosa’s latest “it” locale.
We invited Caity from The Urban List to experience one of FloCryo’s treatments before
reviewing it prior to launch. We also presented case studies on why this health
treatment is doing wonders for mental health, stress and productivity to give a
thorough insight into the world of cryotherapy.
Print feature in the local newspaper about the benefits of cryotherapy treatment at