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FloCryo approached Martini Mondays to help them build a PR campaign in the exciting lead-up towards their official launch in Noosa, Australia.

The Brief

PR Strategy,
Message Development
and Publicity

Our aim was to build awareness and promote FloCryo, targeting the local market to attracting customers prior to the launch. While Cryotherapy is a new health treatment with many physical benefits, we saw an opportunity to really focus on the mental benefits which hadn’t been communicated yet - something that we knew would resonate with both customers and the media in an original way. We invited media and personalities to experience the treatment so that they could spread the word, along with creating our own content that showed why FloCryo is a must have, on trend health treatment. The goal was to position FloCryo as the leader in their space for the health-centric locals of coastal Noosa.

The Strategy

By inviting local media to come and try one of FloCryo’s signature treatments, the launch and was featured in a number of local publications including the ever trendy The Urban List as well as Noosa News newspaper - with reviews on the benefits of the treatment to back up the hype of Noosa’s latest “it” locale.

The Result

We invited Caity from The Urban List to experience one of FloCryo’s treatments before reviewing it prior to launch. We also presented case studies on why this health treatment is doing wonders for mental health, stress and productivity to give a thorough insight into the world of cryotherapy.

“All the reasons why you need to give cryotherapy a go” by journalist Caity Stone for The Urban List.

Print feature in the local newspaper about the benefits of cryotherapy treatment at FloCryo.

Noosa Offers Chance to Freeze Pain: Noosa News

Ready to be mind-blown by disruptive PR?

Phone: 0411 747 095

Office: Level 1, 52 Prospect Street,
Fortitude Valley, QLD, 4006


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