Rebecca wanted to establish herself as a go-to, must-have resource in the leadership
coaching field by reaching industry professionals with the message that their position
holds a lot of responsibly – which can influence people for the better.
Our PR strategy was focussed on finding the right opportunities, not every opportunity,
given the targeted audience and messaging. We wanted to reach business people in
their day to day lives, which meant strategising and developing multiple touchpoints at
once to get the impact needed.
We strategised and developed every aspect of Rebecca’s brand - from the website
and marketing materials through to social media, Keynote and Podcast messaging - to
align with all the touchpoints of communication with her audience. With a
comprehensive PR strategy at the ready, we submitted Rebecca for awards including
the AFR, ANZ, Westpac, and Telstra Women in Business Awards (2018) to show her as
the powerhouse she is in front of exactly her target audience.
Rebecca today is also a monthly contributor to Entrepreneur.com where she regularly shared her sights on business transformation, strategic leadership and culture.