To disrupt the physical healing space and bridge the gap between physiotherapy and chiropractic care, positioning Studio Musculoskeletal as an educator and innovator within the physical therapy space.

The Brief

Brand Strategy

Our aim was to create a strong brand strategy that laid the foundations for message development, helping Studio Musculoskeletal align their mission and goals with their communication across their online and marketing channels. Our plan was to position them as disruptors and leaders in physical therapy by highlighting the benefits of their treatments as innovative and remedial - not just for relaxation.

The Strategy

In close collaboration with the Studio Musculoskeletal team, we developed an overarching brand strategy that would establish them as a disruptor in the physical health space through refined messaging. Martini Mondays then provided the copywriting for promotional material and their website consistent with their new brand strategy.

The Result