To disrupt the physical healing space and bridge the gap between physiotherapy and
chiropractic care, positioning Studio Musculoskeletal as an educator and innovator
within the physical therapy space.
Our aim was to create a strong brand strategy that laid the foundations for message
development, helping Studio Musculoskeletal align their mission and goals with their
communication across their online and marketing channels. Our plan was to position
them as disruptors and leaders in physical therapy by highlighting the benefits of their
treatments as innovative and remedial - not just for relaxation.
In close collaboration with the Studio Musculoskeletal team, we developed an
overarching brand strategy that would establish them as a disruptor in the physical
health space through refined messaging. Martini Mondays then provided the
copywriting for promotional material and their website consistent with their new brand