PR STRATEGY + DEVELOPMENT, COPYWRITING, BRAND STRATEGY AND DEVELOPMENT

The Brief

Rebecca wanted to establish herself as a go-to, must-have resource in the leadership coaching field by reaching industry professionals with the message that their position holds a lot of responsibly – which can influence people for the better.

The Strategy

Our PR strategy was focussed on finding the right opportunities, not every opportunity, given the targeted audience and messaging. We wanted to reach business people in their day to day lives, which meant strategising and developing multiple touchpoints at once to get the impact needed.

The Result

We strategised and developed every aspect of Rebecca’s brand – from the website and marketing materials through to social media, Keynote and Podcast messaging – to align with all the touchpoints of communication with her audience. With a comprehensive PR strategy at the ready, we submitted Rebecca for awards including the AFR, ANZ, Westpac, and Telstra Women in Business Awards (2018) to show her as the powerhouse she is in front of exactly her target audience. 

Rebecca today is also a monthly contributor to Entrepreneur.com where she regularly shared her sights on business transformation, strategic leadership and culture.

Curious to see what PR magic we have created for our clients? Take a peek at more PR Client Stories here