Whether you want to get your product in the hands of a Brand Ambassador, have a
service that needs to stand out from a sea of ‘others’, or need to launch your brand
with an event unlike any other - you’re going to need to make some noise.
But shouting from the rooftops isn’t quite going to do it. Strategic PR is about getting
the right message, to the right people, in a way that’s going to make them stand up
and take notice. That means avoiding the urge to grab every opportunity that comes
your way, and instead having a clear vision about who you are, what you want to
achieve, and what opportunities you want to create for yourself to make that happen.
It’s about doing things differently, flipping traditional PR on its head, and taking back
control of the kind of influence your brand has in the market.
Public Relations
“Some are born great, some achieve greatness, and some hire public relations officers”.
- Daniel J. Boorstin
01
Nothing beats the human touch when it comes to connecting with your
audience, and a bespoke event or activation is the perfect way to foster that
connection in an environment that lives and breathes your brand. We curate
events tailored to one off key dates - like product launches and pop-up stores -
as well as ongoing campaign events including brand awareness activations and
seasonal soirées.
PR Parties and Activations
Your brand is only as good as its reputation, which means every touch point you
have with the public should represent your offering, your values, and your
personality in a way that you can be proud of. We’ll help you control the way
your story is told to the people that need to hear it, and establish your brand in a market reflective of everything that makes you who you are.
Brand management
If you want your product or service in-front of a mass audience, having an
influencer as an ambassador for your brand can provide exactly the push you
need. Our team will strategise to target the right influencer for your campaign,
build and maintain a collaborative relationship, and ensure that your brand is
being represented in the best possible light across all your influencer’s
platforms.
Influencer management/Brand Ambassadorship
Our campaigns have a single goal in mind - to hype and create buzz for your
upcoming launch, event, award, announcement, and just about every other
milestone you can think of. Depending on your idea of success, we’ll tailor a
campaign that delivers on your objectives by creating a comprehensive PR
timeline before, during, and after your event.
Campaigns
Your brand’s personality and professionalism should be infused throughout
every touch point you have with clients - before, during, and after the
on-boarding process. Whether you’re looking to find your voice through content
like blogs or articles, or a difficult situation has arisen and you need guidance on
crisis communication, we’re here to give you what you need to move forward.
Branded Communications
The weird and wonderful world of media can be daunting at times but, like
anything, it can be taught and mastered. Throughout our combined years of
experience, we’ve developed tried and true strategies for navigating the media,
and garnering the highest possible impact for your brand .
Media Training
As a senior leader in your business, the way the world interacts with you is a
direct reflection on the public profile of your brand. By diving into the values and
vision of your company, we refine and perfect your messaging to capture the
essence of your brand throughout every public touchpoint.
Executive Profiling/Personal Brand PR
pr services
I had a media opportunity arise last minute and after contacting a couple of other PR agencies, they didn't get back to me, and I stumbled across Martini Mondays. Morgan made the time after hours that night to chat to me about the opportunity and start the ball rolling immediately.
Morgan's communication at all times was consistent, friendly and flexible and I wouldn't look anywhere else for PR advice.”
"Morgan and her team, jumped through hoops to help me out and gain some amazing exposure for my business.
Natalie Churchill, Only Dream Dresses
She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.”
"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!
Rebecca Livesey, Achieve-Lead-Succeed
our clients have featured in
Making PR noise without a strategy is a bit like talking in a crowded room - unless
you’re talking to someone, no-one is going to hear what you have to say. That’s where
our strategy begins. Who are you? What are you trying to say? Who are you trying to
say it to?
Once we take the time - possibly over a martini or two - to find out who your brand is
and what your vision for the future looks like, we’ll create a bespoke strategy that’s
realistic, actionable, and will help you impact your audience in a way that makes them
stand up and notice.
Strategy
"A vision without a strategy remains an illusion."
- Lee Bolman
02
Your brand strategy defines who you are as a business at the most fundamental
level - essentially the human equivalent of finding your brand’s soul. Who are
you? What do you stand for? How do you communicate? If you wanted
everyone you interacted with to know one thing about you, what would it be?
Once we’ve taken an in-depth look at who your business is, you’ll receive a
Brand Strategy that will be the pillar against which every action you take as a
brand is measured moving forward.
Brand
Your PR strategy - otherwise known as our bread and butter - is what we like to
refer to as your game plan. Here we lay out everything from message
development, objectives, media timelines, media assets, market considerations,
an actionable approach and so much more, giving you a ‘what’, ‘how’, and
‘when’ for your ongoing PR strategy to action in house.
PR
Podcasts are the perfect way to lend a human voice when adding value to your
customers. And while your sparkling personality is a huge selling point, there’s
an underlying strategy needed to ensure that your podcast is less ‘chit chat’ and
more a resource and educational tool for your audience - which we will help you
define and execute.
Podcast
If you’ve mastered the art of public speaking (kudos to you!), it’s time to switch
your focus to what matters - which is what you’re actually saying. When giving a
keynote, there's pressure on you to provide value, entertainment, and spark
curiosity. We’ll help you interweave the topic of the hour with your knowledge,
skills, and industry prowess, so you that you can be confident that your
personality will shine through while adding true value to your audience.
Keynote
While Instagram and Facebook are considered the ‘fun’ platforms, full of images
and personalised content, LinkedIn is truly the dark horse when it comes to
branding. Business and consumers all over the world look to LinkedIn as a
resource, a research tool, and to interact with brands on a professional level.
Martini Mondays can help you create or adapt existing content and an
underlying scheduling strategy, to prove to the world what a powerhouse your
brand truly is.
Things happen. Such is life. Inevitably there is a crisis in every business’ future,
which means the victory lies not in avoiding them altogether, but how you rise
to the occasion when they do appear. With a foolproof strategy to conquer the
hard times in terms of communication and process, your brand can sleep
soundly at night knowing, when crisis comes knocking, you’ll be ready.
Crisis
strategy services
you're in good company
She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.”
"Morgan is one of those rare PR people that is all about strategy strategy strategy!
Rebecca Livesey, Achieve-Lead-Succeed
She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.”
"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!
Rebecca Livesey, Achieve-Lead-Succeed
While PR is one of the most important and effective tools a brand can use to
amplify their impact, it can all seem a bit overwhelming if you’re unsure where to
start. If you’re intrigued by the possibilities, want to understand where the
opportunities lie, and want to master the art of PR within your own brand, our
consultation sessions will give you all the ammunition you need to come out of
the gates firing.
Consulting + Training
"Tell me and I forget. Teach me and I remember. Involve me and I learn"
- Benjamin Franklin
03
Whether you’re an executive in a large firm or a one man show building a
personal brand, our one-on-one consultations will take you through the art of PR
as a whole, as well as give you the actionable steps you can take towards
building your brand into a powerhouse of your industry. How? By giving you
access to a little something we like to call our ‘PR genius zone’ - aka our
collective years of experience and know-how that will have you upleveling your
PR game in no time!
1:1
Sometimes, it takes a village. If your in-house PR team wants to enhance their
knowledge, or you have a gathering of like-minded individuals wanting to take
the PR world by storm, our tailored group sessions offer an inspired
environment in which to learn and partake in. Learn how to dominate the world of PR through our guided training and exercises.
Group training and workshops
consulting + training services
you're in good company
Morgan’s philosophy is not just about about increasing brand exposure through media relations. She spent a lot of her time uncovering my underlying strengths, to help refine my positioning in the market. I came away with a clear and actionable strategies which not only align with my business and marketing goals, but made me feel confident about moving forward. I would highly recommend Morgan to any business owner or executive looking to establish their uniqueness and thought leadership in a very crowded space."
"I engaged Morgan from Martini Monday for a 1:1 consultation to work on some high level PR strategies for my business. What I got was so much more!
Tamara Elherth, Thryv Digtial
She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.”
"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!
Rebecca Livesey, Achieve-Lead-Succeed
Phone: 0411 747 095
Email: info@martinimondays.com.au
Office: Level 1, 52 Prospect Street,
Fortitude Valley, QLD, 4006
@martinimondays
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