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public relations

strategy

consulting + training

Whether you want to get your product in the hands of a Brand Ambassador, have a service that needs to stand out from a sea of ‘others’, or need to launch your brand with an event unlike any other - you’re going to need to make some noise.

But shouting from the rooftops isn’t quite going to do it. Strategic PR is about getting the right message, to the right people, in a way that’s going to make them stand up and take notice. That means avoiding the urge to grab every opportunity that comes your way, and instead having a clear vision about who you are, what you want to achieve, and what opportunities you want to create for yourself to make that happen.

It’s about doing things differently, flipping traditional PR on its head, and taking back control of the kind of influence your brand has in the market.

Public Relations

“Some are born great, some achieve greatness, and some hire public relations officers”.

- Daniel J. Boorstin

01

Nothing beats the human touch when it comes to connecting with your audience, and a bespoke event or activation is the perfect way to foster that connection in an environment that lives and breathes your brand. We curate events tailored to one off key dates - like product launches and pop-up stores - as well as ongoing campaign events including brand awareness activations and seasonal soirées.

PR Parties and Activations

Your brand is only as good as its reputation, which means every touch point you have with the public should represent your offering, your values, and your personality in a way that you can be proud of. We’ll help you control the way your story is told to the people that need to hear it, and establish your brand in a market reflective of everything that makes you who you are.

Brand management

If you want your product or service in-front of a mass audience, having an influencer as an ambassador for your brand can provide exactly the push you need. Our team will strategise to target the right influencer for your campaign, build and maintain a collaborative relationship, and ensure that your brand is being represented in the best possible light across all your influencer’s platforms.

Influencer management/Brand Ambassadorship

Our campaigns have a single goal in mind - to hype and create buzz for your upcoming launch, event, award, announcement, and just about every other milestone you can think of. Depending on your idea of success, we’ll tailor a campaign that delivers on your objectives by creating a comprehensive PR timeline before, during, and after your event.

Campaigns

Your brand’s personality and professionalism should be infused throughout every touch point you have with clients - before, during, and after the on-boarding process. Whether you’re looking to find your voice through content like blogs or articles, or a difficult situation has arisen and you need guidance on crisis communication, we’re here to give you what you need to move forward.

Branded Communications

The weird and wonderful world of media can be daunting at times but, like anything, it can be taught and mastered. Throughout our combined years of experience, we’ve developed tried and true strategies for navigating the media, and garnering the highest possible impact for your brand .

Media Training

As a senior leader in your business, the way the world interacts with you is a direct reflection on the public profile of your brand. By diving into the values and vision of your company, we refine and perfect your messaging to capture the essence of your brand throughout every public touchpoint.

Executive Profiling/Personal Brand PR

pr services

you're in good company

I had a media opportunity arise last minute and after contacting a couple of other PR agencies, they didn't get back to me, and I stumbled across Martini Mondays. Morgan made the time after hours that night to chat to me about the opportunity and start the ball rolling immediately.

Morgan's communication at all times was consistent, friendly and flexible and I wouldn't look anywhere else for PR advice.” 

"Morgan and her team, jumped through hoops to help me out and gain some amazing exposure for my business.

Natalie Churchill, Only Dream Dresses

She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
      
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.” 

"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!

Rebecca Livesey, Achieve-Lead-Succeed

Want to see what PR magic we‘ve been making for our clients?

click here!

Making PR noise without a strategy is a bit like talking in a crowded room - unless you’re talking to someone, no-one is going to hear what you have to say. That’s where our strategy begins. Who are you? What are you trying to say? Who are you trying to say it to?

Once we take the time - possibly over a martini or two - to find out who your brand is and what your vision for the future looks like, we’ll create a bespoke strategy that’s realistic, actionable, and will help you impact your audience in a way that makes them stand up and notice.

Strategy

"A vision without a strategy remains an illusion."

- Lee Bolman

02

Your brand strategy defines who you are as a business at the most fundamental level - essentially the human equivalent of finding your brand’s soul. Who are you? What do you stand for? How do you communicate? If you wanted everyone you interacted with to know one thing about you, what would it be? Once we’ve taken an in-depth look at who your business is, you’ll receive a Brand Strategy that will be the pillar against which every action you take as a brand is measured moving forward.

Brand

Your PR strategy - otherwise known as our bread and butter - is what we like to refer to as your game plan. Here we lay out everything from message development, objectives, media timelines, media assets, market considerations, an actionable approach and so much more, giving you a ‘what’, ‘how’, and ‘when’ for your ongoing PR strategy to action in house.

PR

Podcasts are the perfect way to lend a human voice when adding value to your customers. And while your sparkling personality is a huge selling point, there’s an underlying strategy needed to ensure that your podcast is less ‘chit chat’ and more a resource and educational tool for your audience - which we will help you define and execute.

Podcast

If you’ve mastered the art of public speaking (kudos to you!), it’s time to switch your focus to what matters - which is what you’re actually saying. When giving a keynote, there's pressure on you to provide value, entertainment, and spark curiosity. We’ll help you interweave the topic of the hour with your knowledge, skills, and industry prowess, so you that you can be confident that your personality will shine through while adding true value to your audience.

Keynote

While Instagram and Facebook are considered the ‘fun’ platforms, full of images and personalised content, LinkedIn is truly the dark horse when it comes to branding. Business and consumers all over the world look to LinkedIn as a resource, a research tool, and to interact with brands on a professional level. Martini Mondays can help you create or adapt existing content and an underlying scheduling strategy, to prove to the world what a powerhouse your brand truly is.

LinkedIn

Things happen. Such is life. Inevitably there is a crisis in every business’ future, which means the victory lies not in avoiding them altogether, but how you rise to the occasion when they do appear. With a foolproof strategy to conquer the hard times in terms of communication and process, your brand can sleep soundly at night knowing, when crisis comes knocking, you’ll be ready.

Crisis

strategy services

you're in good company

She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
      
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.” 

"Morgan is one of those rare PR people that is all about strategy strategy strategy!

Rebecca Livesey, Achieve-Lead-Succeed

She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
      
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.” 

"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!

Rebecca Livesey, Achieve-Lead-Succeed

Want to see how we’ve helped brands go from uncertainty to clarity? Allow us to take you there in 3...2..1...

click here!

While PR is one of the most important and effective tools a brand can use to amplify their impact, it can all seem a bit overwhelming if you’re unsure where to start. If you’re intrigued by the possibilities, want to understand where the opportunities lie, and want to master the art of PR within your own brand, our consultation sessions will give you all the ammunition you need to come out of the gates firing.

Consulting + Training

"Tell me and I forget. Teach me and I remember. Involve me and I learn"

- Benjamin Franklin

03

Whether you’re an executive in a large firm or a one man show building a personal brand, our one-on-one consultations will take you through the art of PR as a whole, as well as give you the actionable steps you can take towards building your brand into a powerhouse of your industry. How? By giving you access to a little something we like to call our ‘PR genius zone’ - aka our collective years of experience and know-how that will have you upleveling your PR game in no time!

1:1

Sometimes, it takes a village. If your in-house PR team wants to enhance their knowledge, or you have a gathering of like-minded individuals wanting to take the PR world by storm, our tailored group sessions offer an inspired environment in which to learn and partake in. Learn how to dominate the world of PR through our guided training and exercises.

Group training and workshops

consulting + training services

you're in good company

Morgan’s philosophy is not just about about increasing brand exposure through media relations. She spent a lot of her time uncovering my underlying strengths, to help refine my positioning in the market. I came away with a clear and actionable strategies which not only align with my business and marketing goals, but made me feel confident about moving forward. I would highly recommend Morgan to any business owner or executive looking to establish their uniqueness and thought leadership in a very crowded space."

"I engaged Morgan from Martini Monday for a 1:1 consultation to work on some high level PR strategies for my business. What I got was so much more!

Tamara Elherth, Thryv Digtial

She works with you to build a brand strategy for your business and then uses her extensive PR experience to deliver this.
      
In this way she becomes your right hand women in building your business and influence. I highly recommend working with Morgan if you are a thought leader or business that’s all about making a difference and having an impact.” 

"TESTIMONIAL #2 Morgan is one of those rare PR people that is all about strategy strategy strategy!

Rebecca Livesey, Achieve-Lead-Succeed

Ready to be mind-blown by disruptive PR?

get in touch!

Phone: 0411 747 095
 Email: info@martinimondays.com.au

Office: Level 1, 22 Ross Street
Newstead QLD 4006

@martinimondays

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